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crisis communications public relations trends

Coming Up Clutch: The Bridge Between Crisis Preparedness & Major League Baseball

by Blake Rhodes and Doug Petkus| October 15, 2019

For sports fans, October means playoff baseball. Only 10 of 30 teams earn a chance to compete for the 2019 World Series title, and none got there by accident. Major League Baseball teaches us that taking year-round steps to avoid calamity during the season is a blueprint for all organizations – regardless of industry. Injuries, […]

Considering Values-based Marketing Programs? Make Sure your Brand has “Permission”

Considering Values-based Marketing Programs? Make Sure your Brand has “Permission”

by Blake Rhodes| March 15, 2018

When you run an ad campaign that costs $5 million dollars, you’re looking for a big return on your investment, right? Unfortunately, as brands look to increase their impact by touching on culturally relevant, and highly sensitive, topics, we are seeing both advertising and marketing campaigns miss the mark. When this happens, they are often […]