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Posts: Ben Levine

Ketchum Client Q&A with Ben Levine

Ketchum Client Q&A with Ben Levine

by Ben Levine| June 11, 2013

Ketchum client Q&A with Ben Levine, research director from Ketchum’s measurement team. Q: How can I measure the value of PR within my company?

60 Seconds with Ketchum: Goal Setting and Effective Communication

60 Seconds with Ketchum: Goal Setting and Effective Communication

by Ben Levine| April 16, 2013

When is the right time to think about measurement? Ketchum’s Research Director, Ben Levine, shares his insights into making measurement and goal setting an integral part of a campaign.

Researchers Have All the Fun: Thoughts on AMEC's Lisbon Measurement Summit

Researchers Have All the Fun: Thoughts on AMEC's Lisbon Measurement Summit

by Ben Levine| June 17, 2011

Last week, I, along with several of my Ketchum colleagues from the U.S., U.K., Spain, Germany and South Africa, had the pleasure of convening in Lisbon for the 3rd European Summit on Measurement by the International Association for the Measurement and Evaluation of Communication (AMEC). The main purpose of the summit was to build off of the […]