Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries.
Outside of Ketchum, she participates in a number of groups including the sustainability task-force for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award.
Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty
I returned from my seventh trip to the World Economic Forum’s Annual Meeting in Davos realizing I never even unpacked all my cold-weather gear from my suitcase. This year’s unseasonably warm weather in the Swiss Alps was a fitting reminder that the last decade was the hottest on record around the world, and that climate […]
With the world’s eyes on Davos, it’s a bit ironic that privacy is such a key topic. But with so many tech leaders in attendance—along with the politicians seeking to regulate their companies—it’s a natural place for a discussion about how the data of billions is being used. Privacy “cannot be a luxury good,” said Google CEO Sundar Pichai here yesterday, echoing sentiments expressed by Internet users across the […]
As more than 30 heads of state and nearly 120 billionaires descend on Davos, Switzerland, for the World Economic Forum’s 50th Annual Meeting, the schedule is shaping up with some predictable themes and some that are newer to this Alpine landscape. As I return for my seventh Davos experience, I’m eager to participate in discussions about […]
As I stare down at my Delta app, inching closer to Diamond status with every flight, I realize that I have 140 qualified segments and at least 20 more on other airlines. You can see that I travel cost-effectively, but of course I appreciate the upgrades. People often ask me, “How do you do it […]
There’s no doubt that big data and artificial intelligence (AI) are changing the face of employment as we know it. According to one recent study, 45 percent of jobs that currently exist in America are at risk of potential automation within the next 20 years. For evidence, look no further than the autonomous vehicle – […]
I may be in the minority by being among the attendees of last week’s Cannes Lions International Festival of Creativity who have never had the word “creative” in their titles. But as the leader of a creative firm, I was reminded that creativity starts with me. As the sun set on the week, I was […]
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