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Barri Rafferty Author

Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries.

Outside of Ketchum, she participates in a number of groups including the sustainability task-force for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award.

Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty

Creativity and Innovation in the Era of COVID-19

by Barri Rafferty and Tera Miller| March 27, 2020

The COVID-19 coronavirus upended daily routine as we know it. Businesses closed their doors to customers. And products we have not used in decades have become pantry staples. The impact of this shifting lifestyle is causing us to regroup and change the way we live. As businesses, we need continuity to stay economically relevant while […]

Communicators of the Future: Order-Takers Need Not Apply

by Barri Rafferty| March 4, 2020

Communications is changing at an unprecedented pace as attention spans shrink, channels expand, technology evolves, and data has become big. Micro-targeting, visual storytelling, influencer marketing, bots, optimization, algorithms, and AI are all now part of the communications mix. It used to be all about carefully crafted talking points and press releases, or mass-audience marketing campaigns […]

Let’s Help Each Other Find Flexibility in a Fast-Paced World

by Barri Rafferty| February 26, 2020

My mom recently underwent laser eye surgery, and I really wanted to be there for her. Once upon a time, I would have had a tough choice: Take the day off and fall behind on work, or arrange for other care, which would have been anxiety-inducing for both of us. But thanks to technology and […]

Business Is in the Hot Seat, Thanks to Climate Change

by Barri Rafferty| January 31, 2020

I returned from my seventh trip to the World Economic Forum’s Annual Meeting in Davos realizing I never even unpacked all my cold-weather gear from my suitcase. This year’s unseasonably warm weather in the Swiss Alps was a fitting reminder that the last decade was the hottest on record around the world, and that climate […]

What Companies Should Know (and Do) About Stakeholders’ Data Distrust

by Barri Rafferty| January 23, 2020

With the world’s eyes on Davos, it’s a bit ironic that privacy is such a key topic. But with so many tech leaders in attendance—along with the politicians seeking to regulate their companies—it’s a natural place for a discussion about how the data of billions is being used. Privacy “cannot be a luxury good,” said Google CEO Sundar Pichai here yesterday, echoing sentiments expressed by Internet users across the […]

Stakeholders, Climate, Health and More: Key Topics at Davos 2020

by Barri Rafferty| January 20, 2020

As more than 30 heads of state and nearly 120 billionaires descend on Davos, Switzerland, for the World Economic Forum’s 50th Annual Meeting, the schedule is shaping up with some predictable themes and some that are newer to this Alpine landscape. As I return for my seventh Davos experience, I’m eager to participate in discussions about […]