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Posts: Barri Rafferty

Barri Rafferty Author

Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries.

Outside of Ketchum, she participates in a number of groups including the sustainability task-force for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award.

Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty

How would I rate as a corporate athlete? My tips for travel stamina.

by Barri Rafferty| November 21, 2019

As I stare down at my Delta app, inching closer to Diamond status with every flight, I realize that I have 140 qualified segments and at least 20 more on other airlines. You can see that I travel cost-effectively, but of course I appreciate the upgrades. People often ask me, “How do you do it […]

The robots are here, but human creativity powered by analytics is our advantage. Here’s why.

by Barri Rafferty| August 27, 2019

There’s no doubt that big data and artificial intelligence (AI) are changing the face of employment as we know it. According to one recent study, 45 percent of jobs that currently exist in America are at risk of potential automation within the next 20 years. For evidence, look no further than the autonomous vehicle – […]

Meeting Under the Strawberry Moon, I Was Inspired

by Barri Rafferty| June 26, 2019

I may be in the minority by being among the attendees of last week’s Cannes Lions International Festival of Creativity who have never had the word “creative” in their titles. But as the leader of a creative firm, I was reminded that creativity starts with me. As the sun set on the week, I was […]

Moving the Needle: What does 20 years of greatness look like?

by Barri Rafferty| March 28, 2019

Last Thursday Ketchum was named “Best Agency of the Past 20 Years” at the 20th annual PRWeek Awards, an award that I’m especially proud of because it speaks to a consistency in the caliber of work we’ve created in partnership with our clients over a span of two decades; no small feat. As PRWeek put […]

Dialogue, Collaboration and Relationships – Key Takeaways from the World Economic Forum

by Barri Rafferty| February 11, 2019

For the last several years, I have asked our clients and Omnicom colleagues to share their thoughts on why the World Economic Forum’s Annual Meeting in Davos, Switzerland, matters to them, and what their biggest goals are for attending. We supported a number of important clients on the ground this year, so I asked a […]

Davos Dialogues: Insights from the 2019 World Economic Forum

by Barri Rafferty| January 30, 2019

Each year I attend the World Economic Forum Annual Meeting in Davos, Switzerland, I approach it with the goal of learning as much as I can, and concentrating those learnings into a few key trends to bring back for our clients and colleagues to help them navigate as they plan their year ahead. This year’s […]