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Posts: Alison Borgmeyer, MS, RD

Food Brands Must Capitalize on the Closing Window for Cooking and Baking at Home

Food Brands Must Capitalize on the Closing Window for Cooking and Baking at Home

by Alison Borgmeyer, MS, RD| September 15, 2020

Don’t blink or you’ll miss the latest changes in pandemic-related food and beverage habits. But one thing remains certain: Brands need to diversify how consumers can buy their products. Those that are best able to be nimble among ecommerce channels, foodservice/B2B and retail grocers will succeed, while those that falter will lose to private label […]

Natural Products Expo West: Simple Ingredients Make for Winning Campaigns

Natural Products Expo West: Simple Ingredients Make for Winning Campaigns

by Alison Borgmeyer, MS, RD| March 6, 2019

Natural Products Expo West, the #1 show for natural, organic and purpose-driven brands, is upon us. From trend-spotting and workshops to taste-testing and networking, the show is nothing short of inspiring, which might explain why I’ve been going for more than a decade now.

cultivate food pr blog post - food communications

Ketchum Cultivate: Cultivating the Right POV on Food

by Alison Borgmeyer, MS, RD| August 15, 2018

“I can’t believe you give your kids lollipops! You’re a dietitian!” I heard this while on a 4-hour flight from Chicago to Cabo San Lucas for my 40th birthday with a few friends and family. It wasn’t the first time, and certainly won’t be the last, I have been questioned about my feeding (or candy) […]

External vs. Internal Motivations of Women: Are Marketers Getting it Right?

External vs. Internal Motivations of Women: Are Marketers Getting it Right?

by Alison Borgmeyer, MS, RD| May 8, 2012

This year’s Marketing-to-Women (M2W) Conference was packed full of research. One session that really struck a chord with me was presented by Anthem! and focused on the expectations and motivations of women. As a mom of a preschooler, with another on the way, I’m drawn to marketing that speaks to moms – and of course, […]