Posts: Alison Borgmeyer, MS, RD
Food Brands Must Capitalize on the Closing Window for Cooking and Baking at Home
Don’t blink or you’ll miss the latest changes in pandemic-related food and beverage habits. But one thing remains certain: Brands need to diversify how consumers can buy their products. Those that are best able to be nimble among ecommerce channels, foodservice/B2B and retail grocers will succeed, while those that falter will lose to private label […]
Natural Products Expo West: Simple Ingredients Make for Winning Campaigns
Natural Products Expo West, the #1 show for natural, organic and purpose-driven brands, is upon us. From trend-spotting and workshops to taste-testing and networking, the show is nothing short of inspiring, which might explain why I’ve been going for more than a decade now.
Ketchum Cultivate: Cultivating the Right POV on Food
“I can’t believe you give your kids lollipops! You’re a dietitian!” I heard this while on a 4-hour flight from Chicago to Cabo San Lucas for my 40th birthday with a few friends and family. It wasn’t the first time, and certainly won’t be the last, I have been questioned about my feeding (or candy) […]
External vs. Internal Motivations of Women: Are Marketers Getting it Right?
This year’s Marketing-to-Women (M2W) Conference was packed full of research. One session that really struck a chord with me was presented by Anthem! and focused on the expectations and motivations of women. As a mom of a preschooler, with another on the way, I’m drawn to marketing that speaks to moms – and of course, […]