Ketchum author Abby Lovett


EVP, managing director, Ketchum Retail & CPG, Abby is responsible for setting the strategic communications vision—while delivering and managing data-driven results—among top clients across the CPG and Retail sectors. With nearly 20 years of public relations experience, from both in-house and agency roles, she leads Ketchum Chicago, multiple top-agency engagements and focuses on bringing best-in-class integrated marketing solutions to clients and internal stakeholders alike. During her time at Ketchum, she is one of the distinguished few to receive the David Drobis Award for client service excellence.

Posts: Abby Lovett

Everything, Everywhere, All at Once: NRF 2023 Recap

Everything, Everywhere, All at Once: NRF 2023 Recap

by Abby Lovett | January 23, 2023

Abby Lovett, EVP Managing Director, Retail & CPG, attended National Retail Federation (NRF) 2023, Retail’s Big Show, from January 14-17 in NYC. Check out her recap, which includes nearly 30 hours of lectures summarized into key takeaways on the state of retail, brands and consumers, along with implications for communications pros navigating it all. Retail’s […]

Marketing Influencer Strategy

Seven Things I Learned at NRF 2022

by Abby Lovett | January 19, 2022

I picked my eight-year-old daughter up from a playdate the evening before I departed for NRF 2022, “Retail’s Big Show.” As they were parting ways, my kiddo and her friend exchanged avatar information. When I asked her buddy why she had decided to go with an avatar that is a mustachioed man in a Hawaiian […]

How to Engage Retail Employees Post-Pandemic - two retail food workers behind a shop counter

How to Engage Retail Employees Post-Pandemic

by Abby Lovett | May 19, 2021

The question of how to engage retail employees is a perennial topic that’s only gathered in urgency over the past year. The survival of many retailers has been due to their essential workers, who never stopped working and have worked harder than ever. Workforce norms transformed as a result, with previous nice-to-haves becoming “new essentials” […]

How Retail Comms Can (Really) Engage Consumers This Holiday Season

How Retail Comms Can (Really) Engage Consumers This Holiday Season

by James Peters and Abby Lovett | August 18, 2020

Throw your tried-and-true holiday promotion and communications plans out the window. Successful programs that worked in past years won’t do in 2020. But don’t throw the baby out with the bath water: There remains ample opportunity to engage if done carefully and considerately. In fact, retailers might find a silver lining in data that suggests […]

Ready for Your Brand’s “One Shining Moment?”

Ready for Your Brand’s “One Shining Moment?”

by Abby Lovett and Bill Zucker | March 19, 2018

If you have ever watched CBS’s coverage of the NCAA tournament, you know the theme song for the road to the Championship is “One Shining Moment,” a chance for any of the 64 teams to have that special moment in the spotlight. On Friday, that moment came true not only for the University of Maryland […]