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Posts:January 2015, Creativity

CES Insights: A PR Pro’s Lessons from 2015 to Get You Ready for 2016

by Jared Leavitt| January 16, 2015

As Seen In… The Access Point. This is not going to be another post about the major technology trends. If you’re looking for that right now, you can find a few of them here, here and here. This post delivers a few of our observations from a public relations standpoint helpful to companies looking to […]

The Strategic Planning Cookbook: 4 Essential Ingredients

by RP Kumar| January 7, 2015

Throughout my career in Strategic Planning, many people have asked me what qualities best characterize Planners. I’ve come to realize that at the heart of it all, there is one overarching truth, as applicable to Planning as it is to haute cuisine: It’s not about process… it’s about craftsmanship. Below are the four essential ingredients […]