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Posts:May 2019, Creativity

documentary storytelling for brands bob peterson ketchum

How Documentary Storytelling Sparks Passion, Participation and the Realization of Big Ideas

by Bob Peterson| May 3, 2019

“Storytelling”… the buzzword du jour in marketing. But what does it actually mean in this modern social media landscape? We know that brands want to share their messaging and be noticed by “telling their story.” We also know there is a lot of clutter on many digital platforms – from traditional advertising and influencer to […]