NEWS + VIEWS
Posts:June 2016, Creativity
Let’s Make a Movie: Live at Cannes!
by Marcus Peterzell| June 21, 2016
When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions yesterday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last year’s music-based panel) brought together Hershey’s CMO […]
Virtually Nothing is Impossible at Cannes
It’s early in the week at Cannes, and the unusual quiet has given me time to take in the sights and activities before the true madness begins.
Cannes Most Wanted: Inspiration, Immersion & Whiplash
by Barri Rafferty| June 17, 2016
The Cannes Lions International Festival of Creativity is one the largest and most highly respected global events in our industry. Originally devoted to Advertising, it was recast as a festival and awards program focused on creativity in 2009, elevating the event to a broader celebration of creativity across all forms of marketing communications. With more […]
Crystal Balling the Cannes Festival of Creativity
by Karen Strauss| June 15, 2016
When the wise people at the Cannes Lions International Festival of Creativity put together eight days of inspiring content for the international creative elite, they are curating workshops and sessions to hit the big issues keeping creative leaders up at night. This year’s lineup looks provocative, marked by a whiff of alarm around how truly […]
