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Posts:September 2014, Creativity

Social Media Week London Day One: First Impressions

by Andrew Jennings and Kim Isaacs| September 23, 2014

Day one of Social Media Week London kicked off for the Ketchum UK team at the National Gallery where Rob Blackie of Ogilvy presented on, “5 things to add social value to your customer journey.” Social, according to Rob, is a layer on top of which sits invaluable user experiences for brands and businesses alike […]

How to be Entrepreneurial at an Agency – One Millennial’s Perspective

by Sarah Unger| September 19, 2014

The next generation of workers – millennials – seems to be everyone’s concern, especially the media’s. If you Google “millennials” and “work” you will be hit with a barrage of reports on how to attract and retain millennial employees, many of which contradict one another. In some cases, the advice is sound: a healthy social […]

Creating the Creative Organization

by David Gallagher| September 18, 2014

At this year’s Cannes Lions International Festival of Creativity, I had the opportunity to sit on a panel with a group of CEOs and senior business leaders on the subject of “creating the creative organization.” It’s not that easy to address this topic. Sure, we’ve made a lot of progress, but we still have plenty […]

The Scoop on Mobile App Promotion & App Store Optimization (PART 2)

by Katherine Watier Ong| September 12, 2014

Building on part one, where we provided an introduction to the app landscape, our series examining mobile app promotion and optimization continues with insights on how to develop an app that’s easy-to-find with staying power. Below are tips and strategies to ensure that your app can be easily located in the various app stores, and […]

The Young Marketers Competition

by Jerry Olszewski| September 9, 2014

The Young Marketers Competition is one of my favorite parts of the Cannes Lions International Festival of Creativity. It invites teams of marketers under the age of 30 to develop a 360-degree marketing brief, one very similar to what they might give to their agency one day. So, why does Ketchum sponsor it? Well, we […]

Planning Season: New Year, New Creative

by Macaela Mackenzie| September 4, 2014

Happy New Year! Yes, I know we’re a few months from the big ball drop but bear with me a moment. The year is full of fresh starts, new chances to establish new habits, and opportunities to accept the challenge to shake things up. This is one of them. As the agency and corporate world […]