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Posts:May 2015, Creativity

Is The Jingle Really Dead?

by Marcus Peterzell| May 28, 2015

As Seen In … Advertising Week Ok, so why would I get so excited about this topic? To be honest, I became a closet jingle super-fan after I was given the assignment in 1989 to produce the first CD compilation of classic jingles (TeeVee Toons: The Commercials). I scoured more than 1000 classic ad tunes […]

10 Tips: The Social Media Landscape in China

by Stephen Waddington| May 22, 2015

The culture, language and networks of China are vastly different than those in Europe and the U.S. And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey. What if a single social media platform integrated commerce, location, messaging, and social networking? […]

The Trouble with Good Old Sex

by Geoffrey Rowan| May 19, 2015

Marketers have a sex problem. They slather it liberally onto any brand surface where it might stick – the ultimate consumption aphrodisiac. No one gets fired from a marketing job for saying, “sex sells.” But at the same time, they ignore or alienate the source of half of all U.S. household spending because sexy older […]

How to Invest in Yourself

by Alexander Watson| May 12, 2015

I like to stretch myself, to keep growing and changing. I have to confess that I’ve always really struggled with change, but proactively challenging myself seems to be a great way for me to keep embracing life to its fullest. I’ve been with the same company for 15 years (I can only thank my colleagues […]