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Posts:December 2014, Creativity

A PR Award Blueprint From the Judge’s Table

by Peter Otten| December 17, 2014

At the latest Eurobest competition in Helsinki I had the unique opportunity to be one of 10 judges within the PR-category. I can assure you that being a judge is not a job that one can take lightly: there’s a lot of pre-judging to do in the weeks prior to the festival, then there’s a […]

Four High-Impact PR Trends on the Horizon

by Rob Flaherty| December 11, 2014

I was recently asked by the PR Council to share a few trends that we will consider significant in shaping our business over the next few years. Below are four trends, two of which were featured on their blog, that I believe meet those criteria. Some are already happening, others are on the horizon.