NEWS + VIEWS
Posts:June 2013, Creativity
Break Through Buzz: Catch Him if You Can
by Charlotte Haigh| June 28, 2013
Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.
Scent – The Underused Communicator
Scent is the second most powerful and evocative sense, second only to vision. Smells often sit underneath the surface of our sensory brain, always there, and always affecting our experience, interpretation, and judgments. However, scent is not necessarily on the forefront of our periphery, unless it is extreme. Sephora’s pop-up Sensorium featured a scent-less room […]
What To Do When You Can’t Be Creative
by Jeff Lewonczyk| June 10, 2013
Everyone loves to enjoy the fruits of creativity, right? Wrong. The sad truth is that when people say they’re in the market for something really creative, it’s often the last thing they want. True creativity will shake up their assumptions; it will feel completely left-field; it will come across as childish, or offensive, or bizarre. […]
Break Through Buzz: Signs of the Times
by Charlotte Haigh| June 7, 2013
Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.
