Posts:December 2013, Creativity

Creativity Study: PR Industry Must Prove Creative Value To Business

by Charlotte Haigh| December 18, 2013

The 2013 edition of the landmark Creativity In PR study reveals that creativity is critical to how businesses perceive PR value, even as the PR industry struggles to find a business model that can help it genuinely prove its creative capabilities. The Creativity in PR report is co-authored by the Holmes Report and creativity experts NowGoCreate, […]