NEWS + VIEWS

by Marcus Peterzell| November 17, 2014

2014 has been another explosive year for music and brands. During this year’s Advertising Week, the Ketchum Sounds team assembled the best of music industry thought leaders to participate in a panel on how to effectively use communications to breakthrough with music! I moderated a panel comprised of some phenomenal industry luminaries including Marcie Allen […]

by Melissa Barry| November 13, 2014

As an organizational psychologist at a communications firm, I often keep up with human capital trends by stepping outside the walls of Ketchum and learning from my peers at industry events and conferences. I recently attended the annual Organization Development Network Conference in Philadelphia, and a recurring theme among the many thought-provoking speakers was neuroscience […]

by Shawn Paul Wood| November 5, 2014

As Seen In PRNews… Public relations can be a simple industry for many who choose to consider it as such: You get a client, call the media, tell their story, go home. At least, that’s the going thought out there. For those of us who do this every day, we know that’s not the case. […]

by Rob Flaherty| November 3, 2014

During the Holmes Report’s Global PR Summit in Miami, I hosted a session called “Unlocking the Future: What Marketers Can Learn from Game Designers” with visionary game designer and Director of Games Research and Development at the Institute for the Future, Jane McGonigal. Jane is uniquely qualified to offer insights in this area having also […]