NEWS + VIEWS
Posts:November 2014, Creativity
Breaking the Sound Barrier
by Marcus Peterzell| November 17, 2014
2014 has been another explosive year for music and brands. During this year’s Advertising Week, the Ketchum Sounds team assembled the best of music industry thought leaders to participate in a panel on how to effectively use communications to breakthrough with music! I moderated a panel comprised of some phenomenal industry luminaries including Marcie Allen […]
Our Brains at Work… Literally
by Melissa Barry| November 13, 2014
As an organizational psychologist at a communications firm, I often keep up with human capital trends by stepping outside the walls of Ketchum and learning from my peers at industry events and conferences. I recently attended the annual Organization Development Network Conference in Philadelphia, and a recurring theme among the many thought-provoking speakers was neuroscience […]
Top 7 Myths in Public Relations
by Shawn Paul Wood| November 5, 2014
As Seen In PRNews… Public relations can be a simple industry for many who choose to consider it as such: You get a client, call the media, tell their story, go home. At least, that’s the going thought out there. For those of us who do this every day, we know that’s not the case. […]
What We Can Learn from Games
by Rob Flaherty| November 3, 2014
During the Holmes Report’s Global PR Summit in Miami, I hosted a session called “Unlocking the Future: What Marketers Can Learn from Game Designers” with visionary game designer and Director of Games Research and Development at the Institute for the Future, Jane McGonigal. Jane is uniquely qualified to offer insights in this area having also […]