Posts:August 2018, Creativity
Want to create an award-winning campaign? Here are my five steps to success.
by Alexandra Marsh| August 9, 2018
From the outset, Ketchum and AMV BBDO knew that #bloodnormal, our brand purpose campaign for Libresse, was a special one. The challenges were immense, but the reward has been too, with #bloodnormal winning a Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity 2018 – an absolutely incredible achievement for […]