Posts: Serena Cohen

Four “Be”s to Boost Your Personal Brand

Four “Be”s to Boost Your Personal Brand

by Serena Cohen | November 25, 2014

Both social and digital have become vital components of any successful brand communications campaign. A company would have to be equally uninterested in growth and reputation to ignore their online presence in today’s technological age. Yet, as a recruiter, I often find that young professionals entering the workforce are ignoring their own personal brands online. […]