by Sarah Trull | March 14, 2013

Like other fellow Ketchum colleagues, this was my first time attending SXSW. Knowing the history of this conference, I came with the expectation and hope to find out what the next big “it” thing would be. Instead, there has been a focus on why certain ideas have flourished. Read on for some key points of […]

by Sarah Trull | March 12, 2013

Many do not view typography as an element of concern when creating presentations or pitch materials because, after all, isn’t content the star? However in a SXSW session I attended, typography evangelist and UX designer, Richard Rutter, proved just how much of an impact typography can have on a user’s experience. He  insisted that good […]