Posts: Patrick ODonnell

analytics vanity metrics reporting fake data

A Lie Agreed Upon: Taking Analytics Beyond Vanity Metrics

by Patrick ODonnell | January 31, 2019

Over the holidays an article in NY Mag titled “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually.” and an accompanying Twitter thread from Aram Zucker-Scharff (the ad director for the Washington Post) received a good amount of attention in the media and advertising space. The article (and resulting thread) […]