by Nicole Moreo | June 11, 2021

There’s nothing I love more than the latest communications measurement trends. While my favorite month of the year may be Measurement Month (yes, it’s real, and it’s in November!), my favorite week is AMEC Summit week! Hosted by the world’s premiere organization for communications measurement professionals, this year’s virtual event blew me away with the […]

by Nicole Moreo and Jason Woodward | June 1, 2021

When it comes to marketing communications, the first step of the strategic planning process is planning. “If you fail to plan, you are planning to fail.” Few would disagree with these words attributed to Benjamin Franklin. Having and following a plan tends to be good advice no matter the endeavor. To reach a goal, it […]

by Nicole Moreo | October 8, 2020

For analytics professionals like me, there are few things more discouraging than the widespread addiction to quick, shallow metrics in the place of meaningful analysis. Whether it’s due to budget, limited understanding or limited space in a larger report, numbers like share of voice, impressions and percent increase in mentions have become the key performance […]

by Kevin Oates and Nicole Moreo | September 5, 2019

Our team loves reading about the early electric vehicles that attempted to pioneer zero emission transportation far before Tesla Motors or even the EV1. Electrification is a concept that’s been around for 150 years and was one of the first ways early automakers tried to transition away from horses. Was it just too far ahead […]

by Christy Salcido and Nicole Moreo | July 11, 2019

The global wellness industry is, well, healthy as can be. According to the Global Wellness Institute, the sector is now worth $4.2 trillion thanks to heightened worldwide consumer interest that is equal parts emotional and physical, driven by our need to feel better about all aspects of life.

by Nicole Moreo | May 24, 2019

That seemed to be a key theme at this year’s AMEC Global Summit. This past week, AMEC – the International Association for the Measurement and Evaluation of Communications – hosted its annual Summit and Awards in Prague. It was two full days of learning, sharing and networking across a wide array of measurement-related topics with […]