Ketchum author Lauren Butler

(she/her/hers)

Lauren Butler is managing director of Employee Communications & Engagement. Lauren believes that employees are the most important stakeholders, and the most successful companies are those whose team members are the heart and soul of their brand. She helps a wide array of clients build corporate culture, understand employee mindsets, create passionate ambassadors and identify the right channels, content, programs and messaging to engage and transform the workforce.

Posts: Lauren Butler

photo of a women sitting in a car in traffic, with hand on head looking frustrated

Think Humans First: Is Your Post-Pandemic Office Worth the Commute?

by Lauren Butler | July 5, 2022

In the journey to a hybrid workforce, could a more human-centric office overcome the resistance to showing up in person?  As leader of Ketchum’s Employee Engagement client specialty, I read voraciously every morning to stay on top of workplace trends and ensure we’re always looking around corners for our clients. But it was at a […]

Act Now: Four Trends in 2022 Employee Communications

Act Now: Four Trends in 2022 Employee Communications

by Tamara Norman and Lauren Butler | November 9, 2021

How do we keep our most important stakeholders – employees – engaged and enthusiastic brand ambassadors in a prolonged hybrid work environment? Communicating with employees during an evolving Return to Office strategy must change dramatically in 2022.   During AMA’s Coffee Break series, we laid out four trends we are seeing in employee communications that organizations must plan for now. In […]

The New Essentials - Working Lessons from a Year in the Pandemic - featured

One Year in: Embracing and Managing the Changing Workplace

by Tamara Norman and Lauren Butler | March 16, 2021

It’s part science, part spring weather and part wishful thinking: this sense that we’re starting to emerge from the COVID-19 pandemic. The calendar helps reinforce that impression too, because it’s been a year since we shut down, and our brains like round numbers. In truth, we have more care and precautions ahead. But the anniversary […]

2021 Outlook: A New COVID Chapter for Employee Engagement

2021 Outlook: A New COVID Chapter for Employee Engagement

by Tamara Norman and Lauren Butler | December 15, 2020

No one can deny that 2020 has felt like a lifetime, especially for employees. Whether they’re frontline workers who have been risking their health to provide essential services, office workers who have had to navigate the blurred lines, burnout and familial challenges of working from home, or among the many people who have struggled in […]

Elections in the Workplace: Make Flexibility the Party Line

Elections in the Workplace: Make Flexibility the Party Line

by Lauren Butler | October 27, 2020

What is the right stance for an employer to take during an election? A generation ago, the answer was easy: none. Politics was something you left in the parking lot, and voting was something you did on the way to work or on the way home. In the age of engagement, those barriers have fallen. […]

New Study: Hitting the Reset Button on Employee Engagement in the COVID Era

New Study: Hitting the Reset Button on Employee Engagement in the COVID Era

by Tamara Norman and Lauren Butler | July 28, 2020

Across every industry, employees’ lives have been upended by the COVID-19 crisis, radically changing the expectations and values of the workforce. Almost two-thirds of American workers (63%) say the pandemic has prompted them to dramatically reevaluate their professional priorities, according to a new Ketchum study, Work Shift 2020: How Crisis Culture is Changing the Priorities […]