by Katherine Watier Ong | March 31, 2015

61% of Americans search by using their smartphone. If that wasn’t a compelling enough call to action, on April 21, Google is changing its mobile algorithm and, by doing so, removing pages from mobile search that are not mobile friendly.

by Katherine Watier Ong | October 16, 2014

In part three of our four-part series discussing app promotion and optimization, I wanted to share some tips for app store optimization. Or, said another way: How can you be sure users will be able to find your app in the store? Sixty-three percent of apps are discovered through app store searches, with others discovered via […]

by Katherine Watier Ong | September 12, 2014

Building on part one, where we provided an introduction to the app landscape, our series examining mobile app promotion and optimization continues with insights on how to develop an app that’s easy-to-find with staying power. Below are tips and strategies to ensure that your app can be easily located in the various app stores, and […]

by Katherine Watier Ong | August 21, 2014

Part 1: The Lay of the Land–App Discovery Developing and launching a successful mobile app can become (and inevitably will be) a complex and laborious process. In what will be a four part series of blog posts, I’ll attempt to identify common mistakes, demystify popular platforms, and educate with recent data…all so we can better […]

by Katherine Watier Ong | May 28, 2014

It’s time to put on your business suit and get to know LinkedIn, the focus of the latest installment in our social media personalization series. When I first started researching how social media sites were personalized for end users, I was horribly naive. I knew Facebook was a bit creepy (you could guess that based […]

by Katherine Watier Ong | May 9, 2014

Our series examining social media platforms continues today with Google+. Despite having millions of users (if you have a Gmail account, then you automatically have a Google+ account), there has been an ongoing debate about the impact of this platform for brands and the need to participate. In order to make an educated decision regarding […]