News + Views
Jimmy Szczepanek
Jimmy Szczepanek is a communications nerd, amateur baker and flexitarian who leads Ketchum’s Food, Beverage and Cultivate industry group. He lives in Los Angeles where he enjoys the California lifestyle and exploring the diverse food scene. He has a rich history in consumer and food marketing and leads a dynamic team who find out-of-the-box solutions to communications challenges.
Posts: Jimmy Szczepanek
Leading with Empathy When Shelves are Bare
by Jimmy Szczepanek and Jordan Campbell | June 9, 2022
The nationwide baby formula shortage has stimulated a host of emotions that range from stress, concern, fear, frustration and outrage. It has triggered the U.S. government’s crisis response, including facilitating emergency shipments of baby formula from Europe and Australia, and a military airlift to ensure that the products get to those in need. The recent […]
The Hollywood Effect on Plant-Based Food Brands
by Jimmy Szczepanek and Tommy Ringhofer | June 25, 2021
Plant-based food brands, once considered niche products for yogis and hippies, have officially gone mainstream. Plant-based options are prominently displayed alongside the ground beef of your local supermarket and are popping up at Wendy’s (a Ketchum client), which just introduced the Spicy Black Bean Burger to its Made to Crave menu in three test markets. […]
