Ketchum author Jaime Schwartz Cohen

Jaime Schwartz Cohen MS, RD, is SVP, director of Nutrition, based in Ketchum’s New York office. Always wearing two hats as a dietitian and comms pro, Jaime has nearly 20 years of experience combining knowledge and expertise in food, nutrition, and public relations to create award-winning media and KOL relations strategies. Recognized as an innovator in both the PR and nutrition industries, Jaime has been honored among PRWeek’s 40 under 40 (2015), is the recipient of the New York State Academy of Nutrition and Dietetics Media Excellence Award (2016) and was named Young Dietitian of the Year by the NJ Dietetic Association (2009). When she’s not consuming food and nutrition news, she’s finding balance with yoga, exploring her Hoboken neighborhood and chasing after her four-year-old and 20-month-old sons.

Posts: Jaime Schwartz Cohen

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Honoring Bee Marks: Food Marketing and Nutrition Communications Trailblazer 

by Jaime Schwartz Cohen | May 18, 2022

May 18th would have been the 100th birthday of Bee Marks, a pioneer of the modern-day practice of food marketing and nutrition communications. If you don’t recognize her name, you are not alone.* A trailblazer whose impact was made before it was possible to leave a digital footprint, who didn’t seek the spotlight in an […]

A Dietitian Looks Back on 15 Years of Change in Nutrition Communications - young couple enjoys food at a restaurant.jpg

A Dietitian Looks Back on 15 Years of Change in Nutrition Communications

by Jaime Schwartz Cohen | March 1, 2021

Close your eyes and remember a time before the “miracle on the Hudson” turned Twitter into a source for breaking news, when Facebook was only open to students with a college email address, and before a baby who bit his brother’s finger became one of the first viral videos. This is a frame of reference […]

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Top Trends from FNCE

by Jaime Schwartz Cohen | November 1, 2019

Earlier this week, more than 10,000 nutrition professionals and food industry executives gathered in Philadelphia for the annual Food and Nutrition Conference and Expo (FNCE®) hosted by the Academy of Nutrition and Dietetics. Members of the Ketchum team were on site, attending sessions, learning about new research and scouring the exhibit hall for new products […]

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Influencers with Authority: Beyond the Follow Count

by Jaime Schwartz Cohen | October 23, 2019

Earlier this year, PR Week asked marketing and communication professionals, “What is an influencer?” Notable, considering the rise of influencer marketing, there was no consensus among those polled, with the most common definitions referring to social media personalities with high followings. With all the talk about influencers, not only is it getting lost what they […]

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Building #IRL Relationships in a Screen-driven World

by Jaime Schwartz Cohen and Lisa Bruno, MS, RD | July 17, 2019

Have you ever thought you knew someone only to realize that you’ve never actually met, and all of your interactions have been on Instagram? Or have you ever thought about a conversation you recently had, only to realize you had commented on a lively Twitter thread, and no actual dialogue was exchanged?

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Trends from the 2018 Food and Nutrition Conference and Expo (FNCE®)

by Jaime Schwartz Cohen | November 5, 2018

Download our 2018 FNCE® trends report here. More than 13,000 nutrition professionals and food industry executives recently gathered in Washington D.C. for the annual Food and Nutrition Conference and Expo (FNCE®) hosted by the Academy of Nutrition and Dietetics. Ketchum’s registered dietitians were on site, attending educational sessions, learning about new research and scouring the […]