Ketchum author Erin Ledbetter

Erin is the head of Ketchum’s Digital Team, where she leads a team of strategists, digital producers, and paid practitioners, providing counsel and bringing campaigns to market for Ketchum clients. She’s spent her entire career advising clients on ROI-forward approaches to digital marketing, led teams to win more than 30 industry awards, and was named a Top 50 Industry Player by Talking Influence.

Posts: Erin Ledbetter

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Digital Perspective: Elon Musk’s Twitter Deal

by Erin Ledbetter and John Ratcliffe-Lee | April 28, 2022

After nearly a month of uncertainty, Twitter has accepted Elon Musk’s offer to buy out shareholders, officially taking the social network private. Musk has been an outspoken shareholder in recent months, calling for changes in the platform’s policies around content moderation and in the user experience. It is unclear how quickly, or even if, Musk […]