Ketchum author Aleksandra Barnes

Aleksandra Barnes joined Ketchum’s Corporate Reputation team as Sustainability Director in May 2021, having previously worked at MullenLowe salt and Archetype (formerly bite). She brings more than 13 years of experience of developing and managing sustainability strategies and communications. Aleks has worked with some of the biggest companies and iconic brands including Corona, Dove Men+Care, Edgewell Personal Care, Givaudan, Hitachi, Knorr, Lay’s, LIXIL, Lifebuoy, Lux, Magnum, Mondelez, NTC FairPrice, the Organic Cotton Accelerator (OCA), Pepsi, Syngenta, Tesco, and Unilever.

Prior to working in communications, Aleks worked in various sustainability-led roles, including in-house for Tesco where she was heading the Group Corporate Responsibility team. Prior to Tesco, Aleks was an Ambassador for the Clinton Foundation in Indonesia, where she worked closely with the Governor of Jakarta to develop a climate change mitigation strategy for the City-region.

Posts: Aleksandra Barnes

Davos is Not Dead But It’s Finding Its New Self

Davos is Not Dead But It’s Finding Its New Self

by Aleksandra Barnes | May 27, 2022

Davos is a bit like marmite: synonymous with wealth, prestige and power, many businesses whose success rests on free trade and the ability to forecast economic trends, see it as an annual pilgrimage for mega-concentrated networking. Others decry it as a talking shop, and a façade for the most privileged 1% to travel by jet, […]