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Posts: Stephen Waddington

Stephen Waddington Author

Stephen is a Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University. Chairman of Future Proof policy unit and Past President, CIPR. Author of Brand Anarchy and #BrandVandals; and editor and contributor to Share This and Share This Too.

Connect with him on Twitter: @wadds

Why Twitter is Trialing 280 Character Tweets

by Stephen Waddington and Jeremie Aubert| September 27, 2017

User behaviour, customer service and social insight, are all reasons that Twitter is trialling longer tweets. Twitter has a problem. It hasn’t seen significant user growth since 2014. User data for Q2 2017 was flat over the previous quarter at 328 million. The platform needs to increase users in order to increase revenue from advertising. […]