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Barri Rafferty Author

Barri Rafferty is Ketchum’s former CEO and current head of communications at Wells Fargo.

My Travels Reveal Six Communications Trends

by Barri Rafferty| September 19, 2017

In recent months, I’ve spent a lot of time with an array of clients in various parts of the world. We talked in detail about the state of their business, the business world at large and the evolution of the communications function. Our conversations revealed six communications trends vital for today’s business climate.