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Ann Wool Author

Ann Wool is a Partner and President of Ketchum Sports & Entertainment and Ketchum Influencer. Ann counsels clients around the world on high-profile campaigns that build and protect brand reputation through sport and entertainment. A veteran of 13 Olympic Games and countless award-winning campaigns, she has been integral to some of the most influential moments in sports and entertainment marketing. For Ketchum Influencer, Ann created an agency wide approach to working with influencers of every level, including evolving technologies the agency uses and establishing a rigorous identification, vetting, partnership, content co-creation and evaluation model for every campaign that utilizes influencers. She is often quoted in influential media and was recognized by Sports Business Journal in 2012 as a Game Changer in sports and by PR Week as part of the Champions of PR in 2016.

Ketchum Influencer: A More Evolved Global Approach to Influencer Relations

by Ann Wool| September 27, 2016

As companies everywhere embrace influencer relations, many face the same question – how do you combine the art of co-creating brand storytelling with the science of delivering hard data to select influencers and measure real business results?