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Posts: Kate Hopper

Kate Hopper Author

Kate is a Practice Director at Ketchum’s London office.

HOT TOPIC – How Natural is Natural

by Kate Hopper| September 24, 2013

With a major food ingredients conference coming up in November and lawsuits in the U.S. accusing companies of making empty promises, Ketchum Bites asked journalist Nicola Carslaw to explore the question: how natural is natural? Most agree that a lab-grown burger is not what we commonly understand to be “natural.” We‘re awe-struck by the science, […]