filters

Posts: Editor

Editor Author

Blog posts published by the “Editor” are written by guest authors, and by employees of one of Ketchum’s affiliate partners around the world. The author’s information is listed at the top each post.

Public Relations and the Democratization of Popular Culture

by Editor| September 30, 2013

Popularity can be a confounding measuring stick. Consider common catch-phrases used to describe things that are notable, talked-about and desirable: The top download on iTunes; The number-one movie in the country; A New York Times best seller; The most tweeted meme; The season’s hottest color; The most popular girl in school. Each suggests some level of […]