Posts: Danny Whatmough

Danny Whatmough Author

With a wealth of experience working in digital marketing and PR, Danny Whatmough is an Associate Director working in the digital team at Ketchum and is a thought leader in the wider PR industry. He is chairman of the PRCA’s Digital Group and is currently heading a PRCA working group looking at the ‘future of the PR agency.’ He is also an influential industry commentator through his own blog ( and as a guest blogger on Econsultancy, The Wall, Huffington Post and Social Media Today. Danny is often quoted in the industry press as well as being a regular speaker at industry conferences and events. He is on Twitter at @dannywhatmough

Creativity Sparks: The Anti-vacuum Approach to Break Through Creative

by Danny Whatmough| September 2, 2013

When it comes to thinking about creativity, my mind often lands on this truth: nothing is original, everything is unique. All that we create is in some way based on another idea that inspired us; the fire resulting from some igniting spark. We certainly don’t create in a vacuum.  Yet everything we create is inherently different […]