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Blog posts published by the “Editor” are written by guest authors, and by employees of one of Ketchum’s affiliate partners around the world. The author’s information is listed at the top each post.

Aligning the Importance and the Implementation of Social Media Tools in Communications

by Editor| September 27, 2012

Although the digital evolution and social media communications that were borne out of it are hardly novel concepts, this area still makes the list of top five trends that are considered to be the most important challenges by European communication professionals in 2012. In the European Communication Monitor’s longitudinal analysis of how the burgeoning importance […]

The Inside is Out, The Outside is In

by Editor| September 18, 2012

This post first appeared on BU’s College of Communication COM blog. Public relations is more important, more valued and more integral to an institution’s success than ever before. Ketchum’s Chairman, Ray Kotcher, worked over the years to drive the increasing centrality of the field-overseeing its evolution from information to strategy, from press releases to reputation […]

The Communications Field Confronts Evolving Ethical Standards

by Editor| September 13, 2012

Of late, the communications field has been seeking out new rules and standards to acclimate itself to the challenges and complexities brought about from evolving ethical standards. In other words, while certain scenarios in our business may technically be legally permissible, they can simultaneously be morally or ethically questionable. Research from the European Communications Monitor […]