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Alicia Mistry Author

Alicia is an Account Director at Ketchum Pleon London. She is responsible for day-to-day client account management, with a primary focus on communications planning, media relations, developing written collateral, executive profiling, and campaign execution.

The Social Media Payback

by Alicia Mistry| September 20, 2012

As headlines go, this one definitely got me thinking… “The $1.3 Trillion Price Of Not Tweeting At Work” by Ryan Holmes (CEO of social media management tool Hootsuite) raised an interesting debate. Not because it was an article about the endorsement of Twitter use in the workplace (though that did raise an eyebrow), but because […]