Posts: Karen Strauss

Karen Strauss Author

Karen loves winning trophies for clients, believing awards affirm how much strategy and creativity matter. As Ketchum’s chief strategy and creativity officer, as well as co-lead of Ketchum’s 50+ specialty, she is an evangelist for courage and creativity in communication, and she ensures strategic discipline and creative liberation for the firm’s global network of planners. Her devotion to studying human behavior, crowdsourcing creative ideas and working across silos have contributed to Ketchum winning more awards for clients than any other PR firm. Some of her initiatives include the creation of Mindfire, Ketchum’s crowdsourcing site for fueling creative ideas; the Ketchum Creative Community and related Passion Panels to solve client challenges; and the Ketchum Media Optimizer, the first media planning discipline in the public relations business. As a member of the small minority of female agency creative chiefs, Karen is on a mission to inspire and empower more women to take on lead creative roles.

10 Proofing Survival Tips

by Karen Strauss| September 26, 2011

When I see the published version of something I’ve worked on — whether it’s a book, brochure, website or newsletter — I never experience that delicious little frisson of excitement that should accompany all new things. Instead, I feel dread. Where are the mistakes? What’s the client or boss going to hate? What could have […]

Ten Tips to Recruit the Best Grads

by Karen Strauss| September 12, 2011

What are the most important steps you can take to draw the crčme de la crčme of today’s grads to an entry-level position at your company? Even in a down economy, attracting the best is never easy. I recently penned an article for Bloomberg Businessweek with Ron Culp, former Managing Director of Ketchum’s Chicago and […]