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Posts: Jonathan Kopp

Jonathan Kopp Author

Jonathan is a Partner and the Global Director of Ketchum Digital. He lives in Brooklyn with his wife and daughters, and is into the social web, progressive politics, cycling, scuba diving and travel. Connect with him on Twitter — @jonathankopp — or just about any other social network.

Attend Respect the Internet on Oct. 6

by Jonathan Kopp| September 30, 2011

Is heavy-handed, one-way, brandcentric marketing clogging up the arteries of the Internet, barging in on our personal space, and ruining the social Web? Do we really want to be friends with brands? Do we want to be viewed not as people but as “consumers?” Are we reduced to demographics and psychographics, or has the Internet […]

Facebook’s Smart Move with Smart Lists

by Jonathan Kopp| September 22, 2011

I’ve been hearing a lot of questions surrounding Facebook‘s latest offering, “smart lists.” In this blog post, I plan on answering some of those questions. So, take a seat, take a deep breath, relax, and let’s talk Facebook. TechNewsWorld recently asked me, “How does Facebook’s new “smart lists” differ from Facebook’s previous options for organizing […]

Why Should PR Pros Care about Google+?

by Jonathan Kopp| September 6, 2011

With all the social media world abuzz about the emergence of Google+, I’ve been asked a lot questions recently about what Google+ will mean to the social media landscape and what it will mean to the practice of PR. Here I boil down my answers to five of them. What do you think so far […]