Posts: Joe Cooper

Joe Cooper Author

Joe is Vice President, Creative Content Strategist, in Ketchum’s New York office.

Get More From Your Content: How Brands Can Balance Sounding Too “Corporate”

by Joe Cooper| August 17, 2017

Think about the music you love; the podcasts you listen to; the TV shows you watch. Heck, think of your oldest friends. Do any of these things or people have voices that you just can’t stand? Probably not. We like things and people that sound pleasant to our ears. No one ever said, “I love […]