Filters

Posts: Erin Salisbury

Erin Salisbury Author

Erin Salisbury is a Senior Project Manager and one of the founding members of Ketchum’s Global Digital Research & Analytics team. Based in London, she has been with Ketchum since 2010 and supports a number of clients across the beauty, fashion, food, tech, healthcare and CPG sectors.

Are you a Smarketer?

by Erin Salisbury| August 28, 2017

At a recent industry conference, Joyce Boland, VP of Global Applications Marketing at Oracle, discussed the need for talent in the industry she coined as “smarketers” – people who can bridge the divide between data and marketing to tell the right data stories, and communicate what the numbers mean in an impactful way to key […]