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Bob Peterson Author

Bob Peterson is as an Emmy award-winning television producer and creative director with more than 20 years of experience in the industry. Before joining Ketchum, Mr. Peterson served as the executive creative director of KATIE, Katie Couric’s Emmy-nominated syndicated daytime talk show, where he oversaw all aspects of the overall look of the show. Prior to KATIE, Mr. Peterson led the design and production of numerous CBS News shows including The Early Show, Face the Nation, CBS Special Report, and Up to the Minute. He has covered 15 Super Bowls, 10 Kentucky Derbies, three Olympics, and both the Daytona 500 and the Indy 500 as well as many other global events.

The Future of Storytelling is Virtual

by Bob Peterson| August 10, 2016

Imagine sitting in the front row at one of the highest-rated basketball games of all time: Game 7 of the 2016 NBA finals. Over 30 million people tuned in to watch the Cavaliers’ historic win over the Golden State Warriors in Oracle Arena. Now, imagine being completely immersed in a front-row experience from the comfort […]