Filters

Posts: George Gu

No Details, No Creativity

No Details, No Creativity

by George Gu| August 19, 2013

Everyone likes stunning slogans, ground-breaking events and big, break through ideas. However, few people think through the details when speaking of creativity. We pay more attention to details at the execution level, but what is oft overlooked is the importance of details in the creative process. In contrast to my Madison Avenue colleagues, I largely […]