Posts: Danny Whatmough
Facebook Makes Big Changes to Promotion Rules
Facebook has announced major changes that make it far easier to run competitions and promotions on Facebook Pages. In the past, it has been necessary to run all competitions on Facebook through an app. These latest changes make it possible for brands to run competitions directly on a Page’s timeline.
5 Takeaways From Facebook’s News Feed Algorithm Update
Earlier this week, Facebook revealed changes to the algorithm it uses to determine which stories appear in a user’s News Feed. This was an interesting development for a number of reasons. Here are my five takeaways and learnings for brands:
Why Co-creation is the Next Big Digital PR Trend
Whether it’s a leading consumer brand employing a celebrity as creative director or a major B2B tech firm collaborating with a psychologist on a best practice guide, co-creation is a bandwagon that the world’s leading brands are rapidly jumping onto. Co-creation is the process by which a brand partners with an ‘influencer’ and they then […]