Wallace Baldo is the manager of Ketchum Digital in Brazil. He has managed hundreds of social and digital media campaigns on behalf of clients like P&G, Kodak, Burger King and Visa. In 2008, he launched Ketchum Digital in Brazil and, before that, served as reporter at InformationWeek Brazil magazine and media relations executive for Oracle, HP, Nokia Siemens Networks and T-Systems. He holds a bachelor degree in Journalism and a postgraduate degree in Marketing and Communications.