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Barri Rafferty Author

Barri Rafferty is Ketchum’s former CEO and current head of communications at Wells Fargo.

Did Social Media Enhance or Spoil Olympic Coverage?

by Barri Rafferty| August 10, 2012

As a brand marketer, I have felt sympathetic to all the criticism via #NBCFail that the network is getting about delaying coverage to prime time. This year we can watch Olympics all day long on NBC, NBC Sports Network and MSNBC as well as view streams of live events on digital platforms. I found myself getting into archery on […]