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Marc Levy Author

As Creative and Insights Catalyst, Marc provides creative and strategic counsel to account teams and specialists to evolve program concepts from idea to execution.

Creativity, Insights and the Fallacy of Information

by Marc Levy| August 25, 2011

In the Aug. 13 New York Times “Sunday Review,” Neal Gabler authored a provocative opinion piece, “The Elusive Big Idea” (which could easily have been titled, “Welcome to Marc’s Personal Hell”). In his essay, he argues, with simplicity, that “ideas just aren’t what they used to be,” stating that “we just don’t care as much […]