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Posts: Kelley Skoloda

Kelley Skoloda Author

Kelley is a Partner and Director of Ketchum’s Global Brand Marketing Practice. She is the author of of the business book, Too Busy to Shop: Marketing to Multi-Minding Women (Praeger/Mar 2009) and the architect of the widely-publicized Women 25to54 offering.

Five Facts About Cause Consumer Engagement

by Kelley Skoloda| August 8, 2011

As CMOs and other senior marketing executives spend more of their budgets on purpose-driven marketing, it’s critical that they know how to achieve true consumer engagement for a brand. Cause consumer engagement is a primary way to get consumers to take action and make a purchase, but a recent study shows that there are some do’s […]