Posts: David Rockland

David Rockland Author

David Rockland, Ph.D. is chairman of Ketchum Global Research and Analytics at Ketchum. He has held leadership positions in corporate communications and research throughout his career, with extensive global experience in both fields.

Measuring PR: Beyond the Barcelona Principles

by David Rockland| August 23, 2011

This post originally appeared in the blog PRSAY, the official blog of the Public Relations Society of America.  If you’ve been following the measurement world within the PR industry over the last year or so, you’ve seen a fair amount of news coming out of first Barcelona in 2010, and then Lisbon this year. It may […]