Posts: Alan Danzis

Alan Danzis Author

Alan has been with Ketchum for more than five years. Follow him on Twitter at @adanzis if you want rare insights about PR and social media, and tons of stuff about video games, technology and other sci-fi and nerdy things.

My Dad Should Stop Clipping Coupons on Friday Night and Just Go Online

by Alan Danzis| August 18, 2010

“What if we give away 500 of these to consumers on launch day?”  “Let’s give coupons to a couple bloggers for their readers for 10% on that.”  I’ll admit it: I’m guilty of presenting ideas like the above in brainstorms or in PowerPoint decks. Sometimes just giving something away for free is the easiest way […]