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Posts: Bettina Garibaldi

Bettina Garibaldi Author

Bettina is a senior vice president within Ketchum’s Travel & Economic Development sector in New York. She brings years of experience leading integrated marketing communications campaigns and is an expert at building and elevating destinations, travel and hospitality brands through media relations, consumer engagement, and strategic partnerships and events. She has a Masters from NYU in corporate communications and has received numerous best-in-class awards for campaigns she’s spearheaded—including Ketchum’s most awarded PR-led campaign for one of her destination clients. 

Just Launched: Transforming Travelers Study

by Bettina Garibaldi| July 30, 2020

Professionals in Travel and Tourism understand the obsession with breaking down how traveler behavior, loyalty and values are being redefined by crisis culture—the uncertainty of health risks, economic downturn and restrictions in day-to-day living caused by COVID-19 and intensified by flashpoint events highlighting systemic racism. For this reason, Ketchum Travel recently surveyed close to 4,000 […]