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Nicole Moreo Author

Nicole Moreo is a Senior Vice President within Ketchum Analytics.

Finding Your White Space in a World Full of Wellness Brands

by Christy Salcido and Nicole Moreo| July 11, 2019

The global wellness industry is, well, healthy as can be. According to the Global Wellness Institute, the sector is now worth $4.2 trillion thanks to heightened worldwide consumer interest that is equal parts emotional and physical, driven by our need to feel better about all aspects of life.