Posts: Christy Salcido

Christy Salcido Author

As the Managing Director for Wellness at Ketchum, Christy develops campaigns through a creative lens to ensure brand voices are heard and differentiated within the lifestyle and wellness space. Christy leads teams and nurtures client relationships across a variety of industries, including beauty/personal care, fitness/mind/body, multi-level marketing (MLM), CPG and retail. As a visionary brand marketer with 25+ years of experience, Christy has led integrated campaigns for a diverse group of high profile brands, including an in-house role as vice president of public relations at Starbucks Coffee Company. Christy lives in Los Angeles with her 11-year-old daughter Carly who is a constant source of creative inspiration each and every day.

Finding Your White Space in a World Full of Wellness Brands

by Christy Salcido and Nicole Moreo| July 11, 2019

The global wellness industry is, well, healthy as can be. According to the Global Wellness Institute, the sector is now worth $4.2 trillion thanks to heightened worldwide consumer interest that is equal parts emotional and physical, driven by our need to feel better about all aspects of life.