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Posts: Bill Zucker

Bill Zucker Author

Bill Zucker is an issues and crisis communications specialist and Managing Director of Ketchum’s Food Industry team. A below average cook at best, Bill is well known in his house for his ability to pack a killer school lunch.

Navigating the Food Landscape Requires a Map

by Bill Zucker| July 12, 2018

Call it, perhaps, the straw that broke the camel’s back. Food and beverage companies along with foodservice chains are paying close attention to Starbucks’s decision this week to phase out the use of plastic straws by 2020. The announcement follows active campaigns by groups with catchy hashtags such as #stopsucking and #thelaststraw, aimed at raising attention to […]